we back digital founders.
arbore pruina is a startup studio — not a software shop, not an accelerator. we co-found digital companies with first-time founders, on a rolling basis. no cohorts, no fixed calendars.
co-found, don't contract.
other shops build the software and leave. we show up the way a co-founder would — across brand, market research, marketing, sales, finance, and the digital build itself. we invest team and operating playbook. founders pay through a blend of cash, equity, and revenue share, because our success should be tied to theirs.
who we partner with
early-stage digital entrepreneurs — people who want to build a digital business but don't know how to start, and don't have many resources. we engage from idea to seed, including post-launch ventures still finding their model.
what's covered
digital product
custom software built around the business, not a template.
brand
identity, voice, positioning.
market research
who the customer actually is and what they'll pay for.
marketing
channels, content, launch, retention.
sales
process, pricing, funnel.
finance
unit economics, fundraising prep, investor materials.
tech-stack specialty
how we structure engagements
we invest product and service — our team, our build capacity, our operating playbook. we do not invest cash. founders pay through a blend of cash, equity, and revenue share, mixed to fit each founder's stage and capital position. pricing is presented live, after a self-diagnosis flow and a booked call.